CoCharge is a service that the patient has full control of. It starts from the moment he or she is diagnosed, and focuses on broadening the recovery experience beyond the time at the rehabilitation center;  in order to make the jorney a bit less of a hassle.

We decided to define a brand that would help us better communicate the service. We conducted some co-creation workshops together with staff and patients of the rehabilitation center, and took inspiration to define our brand values:

- Togetherness: to share experiences and

bring you closer to the people you care about.

- Integrity: we respect you for who you are, and we offer you the tools so you are in control of your self-development.

- Playfulness: we motivate you through humor and fun, to make the experience less of a hassle.

 

In CoCharge's service blueprint we show how the service is introduced to the patient from the moment of the diagnosis; how it accompanies him/her before, during and after rehab; and how it includes family and friends to the recovery experience.

 

We included quotes from interviews and observations, to explain the reason for being of the touchpoints.

The touchpoints of the service are embeded in a digital platform, but also in analog form to suit all the patients.

 

The first touchpoint is a welcome kit that is given by the doctor at the moment of the diagnosis.

 

The digital platform includes the patients personal details, diagnosis and related topic information, training information and progress, the sharing platform to motivate yourself and empower others.

 

The service is also present in mobile form, with a series of apps with fun challenges or motivational stories, making it easier to share stories related to the recovery.

 

with Ine Vassoey and Linus Persson

10 weeks project

Umeå Institute of Design, Sweden 2011